By: Koji on August 3, 2010 —
Organizations of all sizes have always been able to test their market using traditional mediums, making various tweaks to improve returns. Whether this is the encyclopedia salesperson testing a sales strategy or a hotel chain adjusting uniforms, given proper testing, results can be measured and acted upon.
For an online business, these same practices have often been just as applicable for the web. However, due to the technical nature of the work, implementing online market testing has been out of reach for the average small business owner. Read more »