Blog posts

Email Efficiency in Small Business

Quick tips for getting through emails quickly from Merlin Mann:

That's the short version.  I read my way through all of the original posts here:  My favourite part is likening email to medical triage - some will make it through the gauntlet, others can wait and the rest...well, you know.

Another Email Scam (Domain Names)

Recently one of our long-term customers received an email with the text below.  A week later, we also received the same email.  This is one of those annoying messages that looks genuine but is not - basically the people involved are attempting to make businesses panic that their brand may be misused under a number of foreign domain extensions.  The company sending the email is offering to "protect" the brand/domain for you - But is basically just trying to sell you some domains through their registration service.

Our advice?  Delete.

Ucluelet Aquarium

On October 15th, our family headed over to Ucluelet, a beautiful and quiet fishing village on the west side of the island.  Ucluelet is home to a beautiful section of the West Coast trail and the Ucluelet Mini Aquarium.  While the Aquarium may be small in size compared to others, this is an aquarium unlike many - intepreters allow visitors to touch and hold the animals, discuss details about the creatures' eating habits and answer every single question with firm knowledge.  They talk excitedly about fundraising goals for the new Aquarium buildin

Life Without Google

I haven't attempted it.  I've read lots of articles about people who have gone offline (of course, I had to Google it to try to find the links again but was unsuccessful - quite a little industry has cropped up around people who are blogging about how to disconnect).

Recycle Ink/Toner Cartridges

Ink -  what is it good for?  Documents, photos, even printing on fabric.  We use a lot of this stuff and we're left with a lot of empty cartridges which are made of 40% plastic, 40% metal, rubber, paper foam and toner.  We make choices about what to do - refill, recycle or throw cartridges away.  Just to make the last option less appealing, below are some places in the Lower Mainland where you can recycle cartridges. 

Recycle CDs and DVDs

CDs and DVDs can be recycled! Cool, huh? I didn't know this until I came across the information by accident. While there's no vouching for the safety of recycling backup discs of your documents when you drop them in a store's communal bin, this is a great option for other coasters or discs that are scratched beyond repair.

Phone Battery Recycling

Cell Phone Batteries

It's a reality - at some point the old cell phone battery just isn't charging anymore.  Rather than throwing it in the trash and introducing heavy metals and pollutants into the environment, below is a short list of locations which accept cell phone batteries.  This list is by no means complete, as there are a multitude of excellent options available in the community for recycling cell and cordless phone batteries.

Rechargeable and Alkaline Battery Recycling

There are many reasons to recycle batteries rather than throwing them in the garbage but the most common is to avoid lead, corrosive acids and heavy metals contained in batteries from polluting the environment after these substances enter through groundwater, surface water or rain (source:

Recycling alkaline and rechargeable batteries is easier than ever, with many dropoff locations in every city. 

Improve Conversions with Basic Marketing Tests

Organizations of all sizes have always been able to test their market using traditional mediums, making various tweaks to improve returns. Whether this is the encyclopedia salesperson testing a sales strategy or a hotel chain adjusting uniforms, given proper testing, results can be measured and acted upon.

For an online business, these same practices have often been just as applicable for the web. However, due to the technical nature of the work, implementing online market testing has been out of reach for the average small business owner.