- It's free.
- It's easy to use.
- Updates are instantaneous.
- It integrates with social media.
- It provides tracking.
Drupal uses free and open source tools, which means there is no software to be purchased or licences to update each year. Using the Drupal CMS (Content Management System) allows the user to easily make changes to their website by creating or editing content, adding pages, posting to a blog or updating photos. Having a content-manageable system is a more immediate means to keep customers informed, encourages staff to take pride in the company’s vision via the website, and makes website changes more cost-efficient. Drupal allows social media integration in order to send instant updates to platforms such as Twitter, Facebook or LinkedIn. Website statistics such as usage or commonly viewed keywords can be tracked over days, months or years.